Brad Bennett is an accomplished marketing professional with extensive experience in the gaming industry, currently serving as the Director of Product Marketing for The Sims at Electronic Arts (EA) since April 2025. Previously, Bennett was the Product Marketing Lead for user groups at Roblox, where notable achievements included the successful launch of the Roblox app on PlayStation and Meta Quest, which resulted in an 8% increase in new users. With a strong background in performance marketing and user growth from roles at Zynga and Ubisoft, Bennett drove significant revenue through strategic campaigns and product launches. Earlier positions at Sony Interactive Entertainment included senior management roles that contributed to substantial revenue increases for PlayStation products. Bennett's career began at EA and Maxis, where initial contributions were made in quality assurance and marketing. Bennett holds a Bachelor's degree in Political Science from the University of Arizona.
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