Dani O'Sullivan

Dani O'Sullivan is an experienced marketing and communications professional with a strong focus on the gaming and e-commerce industries. Currently serving as the Apex Legends Franchise Lead for APAC and Senior Marcom Lead for Japan at Electronic Arts since September 2017, Dani has held various strategic roles at the company, including Senior Marketing and Communications Manager for Japan, Australia, and New Zealand. Prior to this, Dani worked as the Estee Lauder Online Manager at The Estée Lauder Companies Australia and held multiple positions at Electronic Arts from July 2012 to October 2016, including Global Digital Analytics Manager. Dani's career began as an Audit Associate at KPMG and co-founding GraspChinese.com, aimed at making Mandarin language learning accessible. Dani holds a Master's degree in Electronic Commerce from Dublin City University and a Bachelor's degree in Accounting & Finance from Limerick Institute of Technology, along with ACCA certification.