Drew Hebb

Senior Director, Franchise Strategy at Electronic Arts

Drew Hebb is an experienced professional in the gaming and media industries, currently serving as Senior Director of Franchise Strategy at Electronic Arts (EA). Previously, Drew held the position of Senior Brand Director for both EA SPORTS FC (Growth) and EA SPORTS FIFA, demonstrating a strong focus on brand development and franchise management. Before joining EA, Drew worked at TSN as a Story Editor. Drew obtained a Bachelor of Arts degree with an Honours Specialization in Media from Western University, graduating in 2014.

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Timeline

  • Senior Director, Franchise Strategy

    April, 2024 - present

  • Senior Brand Director, EA Sports FC (growth)

    June, 2023

  • Senior Brand Director, EA Sports FIFA

    December, 2022