Liam McClure

Liam McClure is an experienced marketing professional with a strong background in the gaming and digital media industries. Currently serving as the Director of Operator Marketing and Marcom Planning for Asia at Electronic Arts since February 2019, Liam has held various leadership roles focusing on marketing strategy, creative engagement, and player outreach across the Asia-Pacific region. Previously at DigitasLBi from September 2011 to February 2019, Liam excelled as a Content Strategist and Senior Outreach Manager, specializing in content creation and SEO strategies. Liam’s earlier career includes roles at Oxfam Scotland as a Social and Digital Media Assistant and at Vice Magazine, where marketing initiatives were tailored to enhance online presence. Liam holds a BA (HONS) in Business Studies from Edinburgh Napier University, with specializations in Marketing, Accounting, Economics, and Human Behavior.