Mark Twohig is an accomplished Director of Sports Analytics with extensive experience in the software industry, specializing in statistical modeling. They have previously held finance roles in credit risk, marketing, and business banking, showcasing exceptional analytical, stakeholder, and interpersonal skills through their work at major banks in the UK and Australia. At Hootsuite, Mark established a data analytics center of excellence and currently leads sports analytics at Electronic Arts, focusing on leveraging data to drive business results. Mark holds a Bachelor of Commerce in Economics from Macquarie University.
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