Ritual Khanna

Ritual Khanna is an experienced marketing professional currently serving as an Associate Brand Manager at Electronic Arts (EA) since January 2020, where contributions include the co-creation of marketing strategies for notable titles such as Dead Space, Immortals of Aveum, and Apex Legends while collaborating with Motive Studios, Bioware, and EA Originals. Prior roles include a Strategy Management Internship at EA, where Ritual conducted in-depth research on Gen Z consumption trends and created a market data repository, and positions at UBC Africa Business Forum, MEC™, Canadian Tire Corporation, and various marketing internships focusing on data analysis, campaign management, and operational efficiency. Ritual holds a Bachelor's Degree in Marketing from The University of British Columbia and participated in an exchange program at WU (Vienna University of Economics and Business).