Ryan Simmons is an accomplished marketing professional with extensive experience in the gaming industry, currently serving as Brand Director for EA SPORTS Football at Electronic Arts since July 2021. Throughout a distinguished career at EA, Ryan has developed and implemented innovative marketing strategies, focusing on customer centricity and the integration of physical and digital experiences for sports fans. Previous roles include Brand Director for Madden NFL, where Ryan successfully transformed brand perception and led the development of impactful gameplay features. Additionally, Ryan has held positions as Marketing Director and Sr. Product Marketing Manager, contributing to significant revenue growth and enhanced player engagement across multiple product portfolios. Ryan's career began at CBS Interactive, where expertise was developed in marketing campaign management for Fantasy Sports products. Ryan earned a Bachelor of Science in Business Administration with a focus in Marketing from the University of Pittsburgh.
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