Via B. is a seasoned professional in consumer insights and marketing with extensive experience spanning several years across prominent companies. Currently serving as Senior Manager of Consumer Insights at Electronic Arts since March 2020, Via has a solid background that includes previous roles at Levi Strauss & Co., where responsibilities included managing brand consumer insights and marketing initiatives. Earlier experiences include positions at General Assembly, SocialChorus, and Nixle, where Via developed and executed diverse marketing campaigns, coordinated events, and oversaw logistics for tradeshows. Via began the career as a Research Analyst at Equilar, focusing on data analysis and media relations. Via holds a Bachelor of Arts in Economics from UC Irvine and also studied Communications Technology Management at Ateneo de Manila University.
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