Joseph C.

Joseph C. is a seasoned professional in consumer insights and market research, currently serving as Senior Manager of Consumer Insights & Voice of Customer at The Guitar Center Company since July 2021. Previously, Joseph held the position of Senior Director at Kantar, where responsibilities included managing accounts for Global 500 clients and integrating various research methodologies. Prior experience at Added Value involved roles from Strategic Director to Research Analyst, focusing on consumer insights dissemination, sponsorship research, and training new hires. Joseph holds dual degrees in Psychology and International Studies from the University of Iowa.