Yuko Edwards

Yuko Edwards is an accomplished marketing professional with extensive experience in performance media and user acquisition across the gaming industry. Currently serving as Director of Performance Media for EA SPORTS at Electronic Arts since September 2025, Yuko leads marketing initiatives for major franchises such as FC, Madden, NBA, and College Football. Prior roles include Senior Director of Games Marketing at Crunchyroll, where leadership encompassed free-to-play and subscription mobile games, and Director of Global Marketing Strategy at 2K, overseeing marketing strategies for notable mobile games including Civilization and XCOM. Yuko's background also features positions at TikTok, Facebook, and GREE International Entertainment, with a strong focus on driving user acquisition and establishing strategic partnerships. Yuko holds a Bachelor of Arts in International Relations and Japanese from the University of California, Davis.