Seemin Qadiri

Seemin Qadiri has a diverse work experience spanning various industries. Seemin is currently serving as the VP of Product, Marketing, and Communications at the Electronic Transactions Association since March 2021. Prior to this role, they co-founded and managed the marketing for BrightLights Learning from October 2017 to March 2021.

Seemin has also held significant positions at BSA | The Software Alliance, where they worked as the Senior Director of Global Business Development and Marketing from April 2010 to January 2020. In this role, they led product vision, strategy, branding, and marketing for digital certification and eLearning products. Seemin oversaw all aspects of product development, technology selection, and user experience. Seemin was responsible for P&L management, reporting directly to the CFO and COO.

Before BSA, Seemin took a professional sabbatical from 2016 to 2018 and a maternity leave from 2005 to 2010 while being self-employed.

During their tenure at Orange Business Services, Seemin held several high-level positions. From June 2003 to June 2005, they served as the Chief of Staff to the Global Head of Corporate Project Office, where they executed business transformation projects resulting in significant cost savings. Prior to that, from January 2001 to June 2003, they worked as the Global Head of Solutions Marketing, responsible for global marketing strategies and industry analyst relations. From January 1998 to January 2001, they served as the Head of Solutions Marketing Americas, where they formed partnerships, launched new products, and implemented account-based marketing initiatives.

Overall, Seemin Qadiri has extensive experience in product management, marketing, and leadership roles, with a proven track record of driving growth and implementing successful strategies in various organizations.

Seemin Qadiri has a strong educational background, with a focus on business and marketing. Seemin obtained their Masters of Business Administration degree in Management Information Systems and International Marketing from The George Washington University in 1993. Prior to that, they completed their BBA degree in Accounting and Economics from Sydenham College of Commerce and Economics.

In addition to their formal education, Seemin Qadiri has also obtained several certifications to enhance their knowledge and skills in the field of marketing. Seemin completed the certifications in Digital Analytics for Marketing Professionals: Marketing Analytics in Practice, Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, and Digital Media and Marketing Principles from the University of Illinois at Urbana-Champaign in August 2020. These certifications further demonstrate their commitment to staying updated with the latest trends and practices in marketing.