Eleiko
Rickard Blomberg is an accomplished professional with extensive experience in leadership roles across various industries. Currently serving as Director and President at Eleiko since January 2010, Rickard oversees the provision of premier strength training equipment. In addition, Rickard is the Chairman of the Austin Chapter of the Swedish-American Chamber of Commerce Texas, promoting business relationships and cultural exchange between Sweden and the U.S. as of September 2024. As Co-Founder and Owner of BERSKI, initiated in January 2024, Rickard focuses on offering high-quality, nutritious snacks. Rickard also showcases culinary skills as "The Smokin' Swede," a BBQ Pitmaster since January 2021. Past experiences include managerial positions in health and wellness at luxury resorts, complemented by a Master of Management in Hospitality from Cornell University and a background in Financial Management from the University of Gothenburg.
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Eleiko
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At Eleiko, they work to make people stronger so they can perform better - in sports and in life. Their story is filled with bold ideas and ambitious goals. Rooted in a passion for strength we took a leap from making waffle irons to manufacturing the world’s finest barbells and discs, helping to shape the world of weightlifting along the way. They build on this legacy bringing 60 years of expertise and a well-earned reputation for quality and craftsmanship to their full range of strength training and weightlifting products. With quality, innovation, and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.