Pascal Willi has extensive experience in digital commerce and marketing, currently serving as the Leiter Digital & Marketing at Elektro-Material AG since January 2009, where responsibilities include managing the Digital Commerce department and overseeing digital sales channels. Willi has held various roles including Business Engineer, specializing in leading digital projects and functioning as a key link to the company's webshop operations. In addition to practical experience, Willi is also involved in academia as a lecturer at Hochschule Luzern and ZHAW Zürcher Hochschule für Angewandte Wissenschaften, sharing insights into B2B online shops and digital sales trends. Previous roles include operations management at Digitalfeld AG and sales at Swisscom, complemented by a solid educational background in management and leadership from KV Business School Zürich.
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