Paula Sodora is an accomplished sales professional with extensive experience in the life sciences and biotechnology sectors. Currently serving as an Executive Sales Representative at Element Biosciences since June 2023, Paula has held various leadership roles, including Director of Western Region NGS Sales at Integrated DNA Technologies and Founder of Illustrata Coaching. Paula's previous experience at Illumina involved managing a team dedicated to benchtop sequencing sales, while earlier roles included positions at Life Technologies, Enzo Biosciences, Quest Diagnostics, and Amersham (GE Healthcare), focusing on capital equipment sales and business development. Paula holds a Bachelor of Science degree in Life Sciences from Rowan University.