David Madrigal

David Madrigal is Executive Vice President and Chief Commercial Officer for the U.S. and Canada. He leads Element’s growth strategy and his primary focus is on developing new client relationships, the success of existing clients and driving commercial excellence.

David has been in fleet management and commercial finance for nearly 20 years; from 2015-2019 he built Element's high-performing Mexico team from the ground up, solidifying Element’s reputation as an industry leader in the region. His experience spans sales, credit, marketing, operations, project management and business development. Throughout his career, he has achieved a successful record of generating revenues, increasing market penetration, reducing costs and improving business performance. Madrigal holds a bachelor’s degree in industrial engineering from Universidad Iberoamericana and an MBA from IPADE Business School.