Paulina Lundin

Senior Demand Marketing Manager at Element

Paulina Lundin has a diverse range of work experience in marketing and communications roles. Paulina started their professional career as a Marketing Assistant at Corkscrew | A Different Mind Of Thinking in 2013, where they focused on business development and marketing strategies.

In 2015, they moved on to the Swedish Chamber of Commerce for the UK as a Marketing and Comms Assistant. Here, they gained experience in managing marketing and communication initiatives.

Paulina then joined Golin in 2016 as a Digital Intern in the Strategy and Analytics team. Paulina conducted due diligence research, assisted in influencer management, and analyzed the success of integrated campaigns. After completing their internship, they were offered a full-time position as a Digital Associate.

Paulina continued their career at Golin until 2018 when they transitioned to WSP in the UK as a Marketing Executive. In this role, they developed their digital marketing skills and focused on executing marketing strategies.

In 2019, Paulina joined FieldHouse Associates as a Digital Marketing Manager, where they led digital marketing initiatives.

Currently, they are working at Element, first as a Marketing Manager from September 2020 to January 2022, followed by a promotion to Demand Marketing Manager from February 2022 to February 2023. Paulina is currently serving as a Senior Demand Marketing Manager.

Paulina Lundin has a strong educational background in business administration and marketing. Paulina obtained their MSc in Business Administration with a specialization in International Marketing and Brand Management from Lund University School of Economics and Management in 2017. Prior to that, they completed their BSc in Business Administration and Economics, with a focus on Strategic Management, also at Lund University School of Economics and Management, from 2013 to 2016.

In addition to their university studies, Paulina engaged in an exchange program at the University of Sydney in 2015, where they focused on studies in Marketing and Management. Furthermore, they enrolled in French and Civilization studies at Université Paris-Sorbonne from 2012 to 2013.

Before pursuing higher education, Paulina attended Ramapo College of New Jersey in 2011 and 2012, and graduated from Donnergymnasiet in 2012, where they completed their high school studies with a focus on social sciences.

In terms of certifications, Paulina has obtained various certifications to enhance their marketing skills. Paulina has completed courses such as Account-Based Marketing (ABM) from CIM | The Chartered Institute of Marketing, HubSpot Marketing Software, Keyword Research and SEO Fundamentals from Moz, Associate (ACIM) from CIM | The Chartered Institute of Marketing, Digital Marketing Strategy from Media Training Ltd, Google Analytics and PPC & Display ads from tmwi, SEO Advanced Course from Media Training Ltd, Google Tag Manager Fundamentals from Google, and Inbound Marketing from HubSpot Academy. These certifications demonstrate their commitment to continuing their education and staying up to date with the latest marketing practices.


Previous companies

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  • Senior Demand Marketing Manager

    February, 2023 - present

  • Demand Marketing Manager

    February, 2022

  • Marketing Manager

    September, 2020

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