Larissa H.

Larissa H. currently serves as Staff VP B2C Acquisition & Renewal Marketing at Elevance Health, where responsibilities include leading direct-to-consumer acquisition and renewal marketing strategies for Medicare, Individual & Family, and Medicaid. Prior roles at Elevance Health include Staff VP for Government Business Marketing and Medicare Acquisition. Larissa also co-founded Fundación Libro Mágico to provide free educational resources in Spanish. Previous experience includes serving as Brand Management Director and Market Strategy Director at BlueCross BlueShield of Tennessee, where expertise encompassed integrated marketing campaigns, market research, and advertising strategies. Additional positions held include Spanish Teacher at The Galloway School and Market Research Director at Corporación Cressida. Educational qualifications include a Bachelor of Business Administration in Marketing, an MBA in Finance, and an MA in Spanish, along with several marketing certificates from notable universities.