Helen Soulsby

Helen Soulsby is the Managing Director of SRI Global Consulting, a management consulting firm for SMEs. Helen has over fifteen years of experience in marketing and communications, strategic planning, and investment memorandum preparation. Helen has worked with clients in a variety of industries, including cloud computing, driverless technology, and leisure providers.

Prior to joining SRI Global Consulting, Helen was the Marketing Director for Athletics Australia, where they oversaw the organization's sponsorship program. Helen also spent four years as the Head of Sponsorship for CGU / Norwich Union, overseeing the sponsorship of a variety of sporting events. From 1996 to 2000, they worked for adidas, first as a Product Manager and then as the Women's Brand Manager. In their role as Key Account Manager for Britvic Soft Drinks, they were responsible for managing relationships with major accounts.

Helen Soulsby reports to Jim Chaplin, CEO. They work with Jeff Yocom - Partner, Sport, Anna McCormick Kelch - Co-CEO, SRI North America & Managing Director, Technology, and Kirstyn May - People Operations Manager.