Jennifer Yoffy

Jennifer Yoffy is an accomplished marketing and branding professional with extensive experience across various agencies and their own ventures. Currently serving in strategy and storytelling at Elevate Creative, Jennifer leads discovery sessions and develops narratives for B2B and B2C clients. As Chief Marketing Officer at Elevate Talent, Jennifer defined a strategic brand framework and created a robust brand narrative. Jennifer is the creator and publisher of Yoffy Press, an independent publisher focused on innovative photobook publishing. Previous roles include Strategy Director at Merkle B2B EMEA, Senior Brand Strategist at Plum, and Strategist at BBDO Atlanta, among others. Jennifer co-founded the non-profit Crusade for Art and was a co-creator of Flash Powder Projects, emphasizing support for fine art photographers. Educational credentials include a Bachelor's degree in Psychology from Colgate University, a Master's Degree in Counseling Psychology from Georgia State University, and a Market Research Specialization from the University of California, Davis.