Elevator Studio
Joey Carson is a 25-year veteran of the television industry and considered a pioneer in unscripted programming and an innovator in digital entertainment. He has overseen the production of more than 6,000 hours of broadcast television during the course of his television career.
Carson was the first CEO of Bunim/Murray Productions, known for its ground-breaking hit shows "The Real World," "The Simple Life," "The Challenge" and "The Bad Girls Club." His numerous television credits include a variety of nonfiction and scripted programming for MTV, HBO, A&E, FOX, ABC, NBC, FSN, Oxygen, the multi-Emmy Award-winning documentary feature film "Autism: The Musical" and the daytime syndicated show "Starting Over."
Carson also served as a founding board member and Executive Producer of the game-changing company and television show "The World Poker Tour." He was also instrumental in taking World Poker Tour Enterprises (WPTE) public on NASDAQ and facilitating the sell-side acquisition of WPTE to PartyGaming.
An early innovator in mobile programming, he was previously chosen by the Producers' Guild of America and The Hollywood Reporter as one of the "Digital 50," new media producers and innovators shaping the future of digital storytelling via broadcast, games, interactive television and mobile content. This experience led him to launch Hollywood Interactive Group, Inc., an independent developer of innovative entertainment-themed games and social experiences which was backed by Silicon Valley VC firm Blue Run Ventures.
Previously, Carson oversaw Fox's 20th Television production division where he was responsible for a production slate that included hit shows such as "Divorce Court," "Cops," "America's Most Wanted" and A&E's "Biography." Carson also held a variety of financial positions with Sony Pictures Entertainment.
Carson was graduated from Texas A&M University, which awarded him the Outstanding Alumnus Award given to an alumnus who exemplifies the core values of excellence, integrity, leadership, loyalty and respect through selfless service and excellence in their profession and career.
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Elevator Studio
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We believe social media platforms have become the new mainstream media; driven by a culture obsessed with followers, tweets, posts and real-time response rates. Today, if you have a loyal and engaged audience of millions, the right hashtag, story and content can launch a campaign that spreads like wildfire around the world. This is the power weharness for best-in-class brands. And it’s how we push the limits of what’s possible in marketing.Growing followers on social media that match the demographics, interests and behaviors of your typical customers increases word of mouth, street cred, and referrals. Social Media is the primary medium of choice for millennials and the Gen Z consumer.Elevator will help to increase engagement on media posts, thereby increasing brand awareness and the connection to your audience. The more engagement, the stronger the connection. And the stronger the connection, the greater the sales and the influence.