Eleven Sports Media
Michael Roddy has a diverse work experience that spans various industries. Michael began their career as a professional football player, playing for Bolton Wanderers Football Club, Lincoln City FC, and Harrogate Town AFC. Following their football career, they transitioned into the transportation sector, working as a Transport Planner for DEBEN TRANSPORT LIMITED, Eddie Stobart, and GOLDSTAR TRANSPORT LIMITED. In 2018, they joined Eleven Sports Media, where they initially served as a Project Manager before moving up to the position of Vice President - Partnerships.
Michael Roddy earned a Master's degree in Business, Management, Marketing, and Related Support Services from Preston College between 2005 and 2007. Before that, they attended St Josephs RCHC & Sports College from 2000 to 2005, but did not complete a specific degree or field of study.
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Eleven Sports Media
SPORT. TECHNOLOGY. COMMUNITY. These are our three pillars. At the forefront of everything we do, they have powered us to become global leaders in the creation and execution of community-driven sports partnerships, underpinned by transformative technology. Founded in 2009 in north-west England – the spiritual home of football – we have reimagined end-to-end brand partnerships in the sporting landscape. From historic English towns to major American cities, we connect clubs with what matters most to them: their local communities. This is how we work: we construct high-value partner programmes for rights-holders, with our technology powering bespoke fan engagement channels, providing local business communities with a platform for growth. We’re firmly established across the English Premier League, and you’ll find us at many of the world’s most iconic sporting venues, from London Stadium to Yankee Stadium. WE ARE SPORT, TECHNOLOGY, AND COMMUNITY. WE ARE ELEVEN.