Kriti Lau currently serves as the Head of B2B Partnerships & Strategic Alliances for Eli Lilly and Company in India, a position held since October 2024. Prior to this role, Kriti was the National Head of Corporate Business - Sales & Account Management at Practo from October 2021 to September 2024, and also held the title of Director & Head of Account Management & Customer Retention. Kriti's professional background includes positions such as Lead-Alliances at Roundglass Living, Head of Partnerships (North & East) at Medi Assist, Zonal Business Conservation Manager at Star Union Dai-ichi Life Insurance Co. Ltd, and various managerial roles in customer retention and sales within the insurance and banking sectors. Kriti Lau earned a Bachelor of Commerce degree from Delhi University between 1999 and 2002.
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