Elife
William Ferreira has extensive experience in operations and customer experience, serving as the Head of Operations for LATAM & Iberia at Elife since April 2011. In this role, William has spearheaded the digital transformation of customer experience operations, employing technology such as DialogFlow and Watson to enhance customer interaction. Previous positions at Elife include Operations Manager, Project Coordinator, Sales Manager, and Business Development roles within Social CRM, focusing on customer insights and business growth. Additionally, William has academic experience as a lecturer in marketing and consumer behavior at ESPM and Universidade Anhembi Morumbi. Currently pursuing a PhD in Digital Media at the University of Porto, William holds a Master's degree in Communication and Consumption Practices and a Bachelor's degree in Marketing.
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Elife
Elife is a full Customer Experience and Engagement solution, providing creative Customer Care team of specialists, chatbots, voicebots and fine-tuning strategies to clients. On an annual average, Elife approximately performs 1.4 million interactions with consumers, handles 700.000 unique cases and produces 30 bots in 3 different countries. Thecompany has its own social media platform called Buzzmonitor (also Facebook Official Partner), was founded in 2004, has nearly 400 employees and about 225 clients (medium and large companies) in Brazil (headquarter), Mexico, Spain and Portugal.