Loic Deshors

Loic Deshors currently serves as the UK Sales Director at ELIS, responsible for establishing a commercial strategy in a rapidly growing sales environment since January 2023. Prior to this role, Loic held the position of Commercial Director at ELIS from November 2016 to December 2021, overseeing sales management and business dynamics across nine factories and various regional markets. Loic's experience includes roles as Customer Relationship Director at Groupe Keolis and Regional Sales Director at SFR, where responsibilities encompassed customer acquisition strategies and distribution management, respectively. Earlier in the career, Loic served as Project Manager at American Express, focusing on expanding a network of independent retailers, and held trade marketing roles at Michelin, managing extensive distributor portfolios. Loic holds a Master’s degree in Marketing and Communication from ESCP Business School and an International Business degree from NEOMA Business School and Avans University of Applied Sciences.