Michael Rozenblum is a skilled technology leader and Salesforce expert, currently serving as Co-founder and CEO of upplaw since August 2024 and as Tech Lead for Salesforce at ELIS since May 2023. With extensive experience as a Salesforce Developer and Tech Lead at various organizations, Michael has successfully directed the implementation of user-friendly interfaces, conducted technical audits, and created Managed Packages. Notable past roles include Tech Lead Salesforce at Sodexo, where important organizational changes were addressed, and significant contributions to multiple projects involving advanced Salesforce technologies. Michael holds a Bachelor of Science degree in Mathematics with Computer Science from the Technion - Israel Institute of Technology, where project work included the development of major operating system components in C++.
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