Markus Lyyra

Markus Lyyra currently serves as the Sales Director for International Digital Services at Elisa, focusing on advancing Distributed Energy Storage solutions. With extensive experience in sales and business development across diverse sectors, Markus previously held senior roles at HiQ Finland and Alliance Manager for the Nordics at Liferay, where responsibilities included channel sales growth. Notably, Markus has been the CEO at Creditamore Software and Mallaskoski Brewery, and served as Director of Business Development at Basware Oyj. Early career highlights include positions at TeliaSonera and CaddieON Inc., with a strong foundation in finance and accounting from a Master of Science degree from the University of Vaasa and a Master of Arts from Rennes School of Business.