Reetta Maila

Design Lead | Service Design

Reetta Maila is a seasoned design professional with extensive experience in service design and consulting. Currently serving as Design Lead at Elisa since May 2018, Reetta drives business, process, and service development focused on customer and employee needs while facilitating decision-making processes and improving workflows through AI. Prior roles include Senior Service Designer at Elisa, Service Development Manager at Lassila & Tikanoja, and Consultant at Mindustry Oy, where Reetta engaged in user-centered service design and experimentation. Additionally, Reetta has contributed to Aalto University's MIND Research Group and co-authored a widely recognized guide on rapid experimentation in organizational contexts. Educational credentials include a Master's in Architectural Lighting Design from KTH Royal Institute of Technology and ongoing doctoral studies at Aalto University.

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