Sofia Salo is a seasoned professional in customer insights and service innovation, currently serving as a Customer Insights Manager at Elisa since September 2022. Sofia specializes in understanding customer-perceived value to drive the development of customer-centric products and services. Sofia's educational background includes an MBA in Service Innovation and Design from Laurea University of Applied Sciences, alongside degrees in Anthropology and Applied Psychology. Previous roles include Customer Success Manager and Solution Architect at Ultimate, Project Manager at Nepa, and various positions at American Express, where Sofia developed expertise in customer experience, project management, and risk analysis. Research interests focus on organizational design for improved employee experiences and preparing market research firms for future challenges.
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