Chris Ward has over three decades of experience in the audio and music retail industry. Since May 2014, Chris has served as the CEO of Elite Core Audio. Prior to this role, Chris was the General Manager for Sigler Music Centers, Sigler Pro Audio, Elite Core, and OSP Cases from November 1991 to April 2014, overseeing the management of three music stores and a sound contracting company. During this time, Chris played a pivotal role in developing multiple brands, including Elite Core, OSP, SuperFLEX Gold, VRL, 920D Custom, Covington and Clark, and Rizatti, among others.
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