Elizabeth Scarlett
Bethan Cummings is a seasoned professional in social media and influencer management with a strong background in marketing. Currently serving as the Social Media and Influencer Manager at Elizabeth Scarlett since January 2025, Bethan also holds an Associate position at CIM | The Chartered Institute of Marketing, contributing to learning and development programs. Previous roles include Partnerships, Influencers & Social Media Manager at allplants and Content and Social Executive at THG, with experience in both UK and US markets. Bethan's marketing journey began with a marketing internship at BLUR in New York City during a gap year from undergraduate studies, leading to progressive roles in sales and marketing. Bethan holds a Master of Science in International Marketing with Digital Marketing from Heriot-Watt University and a Bachelor of Science in Food Marketing and Nutrition from Newcastle University.
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Elizabeth Scarlett
Make a bold, joyful statement with the pouch that gives back. Through our timeless range of beautifully embroidered pouches and essential travel treasures, we celebrate wildlife & nature, while raising funds to help restore their abundance across the planet. From gorgeous everyday essentials to bold cosmetics bags, laptop cases, and eye masks, our colourful collections of much-loved products make the perfect gift or self-purchase. Each beauty and travel must-have makes a sustainable statement in your bathroom or bedroom, on the beach, out for brunch, or even at your desk. We use luxuriously soft Better Cotton, each item gives back to wildlife charities and we’re committed to best-in-class quality throughout our supply chain. Founded by artist and wildlife-lover Elizabeth Scarlett Petrides, we’ve raised over £260,000 for wildlife charities and have our sights set on donating £2,000,000 by 2030. Elizabeth’s artwork and product designs are inspired by the soft, colourful and playful beauty that she sees in the world, particularly through animals and nature. With a love of painting stretching back to childhood, she translates her designs with intricate embroidery onto beautiful fabrics. Using only the softest materials, sourced with sustainability in mind and full of colour, they provide a little more luxury every day. In addition to her core collections of palm trees, pineapples, jungle leaves and flamingos, Elizabeth has worked to create bespoke ranges for beauty brands such as Bobbi Brown, L’Occitane and Estee Lauder. Elizabeth Scarlett is dedicated to supporting charities who protect the natural world. 100% of the profits from her Watamu Turtle Pouch go to supporting the incredible work of the Local Ocean Trust and to protecting endangered turtles off the coast of Kenya.