Adolfo Nieto Pedrosa serves as the Head of Events for both Eljays44 and Garden Centre Expo since August 2023. Previously, Adolfo held the positions of Head of Events and Head of the Lead Generation Department at Fortem International from July 2018 to July 2023, and also managed events for the White Label World Expo Series during the same period. From July 2020 to July 2023, Adolfo was the Head of Events for the Smart Retail Tech Expo, focusing on addressing retail industry's evolving technological needs. Earlier experience includes a role as Business Development Executive at Prysm Media Group LTD, where research and lead generation were key responsibilities, and as Project Manager at Grupo Solutia, overseeing quality checks for internet installations in schools as part of an EU project. Adolfo holds a Bachelor's degree in Informatic Engineering from Universidad de Sevilla, earned between 2016 and 2018.
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