Britta Hirsch

Britta Hirsch is a seasoned professional in product management and transformation, currently serving as the Head of Transformation and Platform Lead for the Mobile App at Elli, a brand of the Volkswagen Group, since September 2021. Prior to this role, Britta held several key positions, including Head of Product Management at DriveNow GmbH & Co. KG from November 2013 to June 2020, and Senior Marketing Manager at McDonald's for a brief tenure in 2013. Additional experience includes serving as Brand Manager for Voltaren at Novartis Consumer Health GmbH, Project Manager for International Advertising at Sixt GmbH & Co. Autovermietung KG, and Account Manager at Interone. Early career roles involved marketing internships at BMW Group and Young & Rubicam Group. Britta holds a Diplom Kulturwirtin in International Business and Cultural Studies from Universität Passau and has furthered education at Université de Tours.