Elli - A Brand of the Volkswagen Group
Britta Hirsch is a seasoned professional in product management and transformation, currently serving as the Head of Transformation and Platform Lead for the Mobile App at Elli, a brand of the Volkswagen Group, since September 2021. Prior to this role, Britta held several key positions, including Head of Product Management at DriveNow GmbH & Co. KG from November 2013 to June 2020, and Senior Marketing Manager at McDonald's for a brief tenure in 2013. Additional experience includes serving as Brand Manager for Voltaren at Novartis Consumer Health GmbH, Project Manager for International Advertising at Sixt GmbH & Co. Autovermietung KG, and Account Manager at Interone. Early career roles involved marketing internships at BMW Group and Young & Rubicam Group. Britta holds a Diplom Kulturwirtin in International Business and Cultural Studies from Universität Passau and has furthered education at Université de Tours.
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Elli - A Brand of the Volkswagen Group
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Elli is here to make your life with electricity [Electric life] easier, safer, cooler and totally hassle-free. When energy meets mobility - Elli will be there for you and your business. Smart, convenient, reliable and 100% eco-friendly. We are Elli - a provider of energy and charging solutions. We will manage all customer needs at the interface between energy and mobility. Elli will make the benefits of the energy transition accessible to people around the world - smooth and hassle-free. As part of the Volkswagen Group we will be the first provider on the market to offer a seamless and holistic energy and charging experience for electric car drivers and fleet managers. Elli was founded in 2018, with offices in Wolfsburg, Berlin and Munich.