Shay Etches-Burns

Shay Etches-Burns, MBA, is an experienced marketing professional with a strong background in integrated marketing strategies and demand generation. Currently serving as a Senior Marketing Campaign Manager at Ellucian, Shay leads the design and execution of marketing programs tailored to customer personas and needs. Previous roles include Strategic Marketing Manager at VoiceOps, where Shay significantly increased website traffic and implemented a successful lead nurturing program, and Marketing Manager at Insightin | Health, where innovative strategies led to a substantial rise in social media engagement. Educational qualifications include an MBA in Marketing and a BS in Marketing and Technology Entrepreneurship from the University of Maryland.