ELLVEE
Edward Floydd is an experienced legal professional who currently serves as the Commercial Director at ELLVEE. Prior to their current role, Edward held positions such as Head of Commercial Legal Affairs at the Fédération Internationale de l'Automobile (FIA) and Senior Vice President and Head of Legal Affairs at Sportfive International. Edward also has extensive experience from their time at ESPN STAR Sports, World Sport Group, and Kennedys. Edward holds a BA in Law & Social Anthropology from The London School of Economics and Political Science and a Diploma in Legal Practice from The University of Law.
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ELLVEE
ELLVEE is a commercial advisory business for sport, culture, and entertainment. We work with international rights holders, sports bodies, and private & public entities to provide commercial solutions and services to senior leaders across the Middle East events landscape. We support clients on - Venue hosting deals - Sponsorship deals - Market entry and investment - Concept development - Commercial strategy - Event impacts assessment Our core values define who we are: • Passionate: We care deeply about our people and work • Reliable: We are dedicated and loyal to our clients • Inclusive: We are committed to an inclusive and fun work environment • Distinctive: We seek to be the best at what we do