ELLVEE
Iain Higgins has extensive experience in sports law and management, including roles at USA Cricket, International Cricket Council, and International Tennis Federation. With a background in law and sports law, Iain has held positions as a solicitor, Chief Operating Officer, and Managing Director. As a former professional rugby league player, Iain brings a unique perspective to their work in the sports industry.
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ELLVEE
ELLVEE is a commercial advisory business for sport, culture, and entertainment. We work with international rights holders, sports bodies, and private & public entities to provide commercial solutions and services to senior leaders across the Middle East events landscape. We support clients on - Venue hosting deals - Sponsorship deals - Market entry and investment - Concept development - Commercial strategy - Event impacts assessment Our core values define who we are: • Passionate: We care deeply about our people and work • Reliable: We are dedicated and loyal to our clients • Inclusive: We are committed to an inclusive and fun work environment • Distinctive: We seek to be the best at what we do