Helena Chaves Varela

Helena Chaves Varela is a seasoned professional specializing in digital marketing, strategic consulting, and project management, currently working as a CandeeXpert at Candee and a professor at M4c Academy. With extensive experience at ELOGIA (Viko Group) as a Digital Business Partner, Helena has defined digital transformation strategies across various business models and managed projects using agile methodologies. Previous roles include Product Owner and Scrum Master at ISDI Foundation, where Helena led digital consulting projects for social impact, and Marketing Manager at 4ELEMENTOS, where Helena developed global retail strategies. Educational qualifications include an MBA in Internet Business and a specialization in Digital Marketing from prominent institutions.