Tien Hang-Thuy

Tien Hang-Thuy is a seasoned marketing professional specializing in performance marketing with extensive experience in the Southeast Asian market, Taiwan, and Hong Kong. Currently serving as a Senior Performance Marketing Specialist at ELSA, Corp since December 2022, Tien previously held roles such as Assistant Marketing & E-commerce Manager and Senior Marketing & E-commerce Executive at Ca Chep Bookstore and Đông A Books, respectively. Tien's expertise includes implementing marketing strategies across digital and offline channels, managing online merchandising and sales for major e-commerce platforms, and optimizing customer journeys. Earlier experience includes a position as a Digital Marketing Executive at Havas Media Group and an SEO Intern at Chợ Tốt. Tien holds a Bachelor's degree in Business Administration from Foreign Trade University, earned in 2019.