Yun-Ru Chen

Yun-Ru Chen is a seasoned marketing professional with extensive experience in brand and influencer marketing across various industries. Currently serving as the Senior Brand & Influencer Marketing Specialist and TW & HK Regional Lead at ELSA, Corp since March 2025, Yun-Ru leads influencer and social brand strategies, successfully enhancing creator targeting and expanding KOL operations in Hong Kong. Prior experience includes a role as KOL Business Development Manager at Tripool, where Yun-Ru established a creator ecosystem and implemented successful campaign strategies, as well as serving as a Marketing Consultant at Shopee, focusing on creator and affiliate growth. Earlier roles at WebTVAsia involved managing creator development programs for YouTube channels, while initial journalistic experiences included reporting on financial markets at 非凡新聞USTV and training as an intern news anchor at CTS.