EM Cosmetics
Vira Melnyk is an experienced professional who has worked in the brand management and operations field for over 17 years. Currently serving as Brand Operations Partner at EM Cosmetics, Vira plays a key role in the company's strategic planning and decision-making process. Prior to this, Vira held the position of Regional Brand Manager at BROCARD, where Vira supervised and managed business activities to ensure sales targets were met. Vira Melnyk holds a Master of Business Administration degree from Vinnytsia National Technical University.
EM Cosmetics
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"From the moment I drew the first line on my eyes, I understood that makeup was a powerful medium of self-expression. EM Cosmetics was created to give you the tools you need to express yourself—through colors, lines and other forms of creativity. Whether you are a new beauty enthusiast, a seasoned creator, or a bona fide pro artist, I hope you find our products to be refined, effortless and useful in your own personal journey of self-expression. Through EM Cosmetics, I encourage you to claim your power, share your art, and above all—rethink beauty. Good luck!"- Michelle Phan