Daniel Bercaru

Daniel Bercaru is a seasoned marketing professional with extensive experience in digital paid media strategies. Currently serving as Group Online Media & Media Director at eMAG since September 2016, Daniel leads knowledge transfer on digital media strategies, oversees and optimizes paid media campaigns to enhance return on investment, and has driven significant year-over-year growth across multiple marketing domains. Previous roles at eMAG include Marketing Media Manager and Performance Marketing Manager for Romania, Hungary, and Bulgaria, where Daniel successfully established in-house PPC management and contributed to the profitability of marketing activities. Earlier experience includes a position as Senior Digital Marketing Specialist at The Masterplan Agency and as a Digital Marketer at Inotec Plus, where Daniel developed customized digital campaigns that led to substantial client revenue growth. Daniel holds a degree in International Economics from Academia de Studii Economice din București.