Emak Group
Giovanni Masini is a highly experienced marketing professional with a career at Emak S.p.A. spanning from 1994 to the present. Currently serving as Marketing Director since September 2007, Giovanni supports the Group General Manager in defining global strategies geared towards market share development and oversees new product development aligned with strategic objectives. Previously, as Marketing Manager, Giovanni coordinated the marketing structure and managed communication and promotional activities. Earlier career insights include a role focused on business analysis, where Giovanni prepared business plans, conducted market research, and analyzed competition and pricing strategies. Giovanni holds a Master Degree in Language and Literature from Università degli Studi di Parma.
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Emak Group
Emak SpA is an Italy-based company engaged in the industrial sector. The Company develops, manufactures and distributes a wide range of products in three business areas complementary to each other: Outdoor Power Equipment (OPE), Pumps and High Pressure Water Jetting (PWJ) and Components and Accessories (C&A). The OPE area includes the development, manufacture and marketing of products for gardening, forestry and small agricultural equipment, such as brush cutters, lawnmowers, garden tractors, chainsaws, tillers and motor cultivators. The PWJ area focuses on diaphragm pumps intended for agriculture, piston pumps for the industrial sector, of professional pressure washers and hydrodynamic units and machines for urban cleaning. The C&A area combines brush cutters, chainsaw accessories, guns, valves and nozzles, precision farming, seats and technical parts for tractors.