embecta
Rida SGHAIER is a seasoned marketing professional with extensive experience in marketing technology and operations. Currently serving as Global Manager, Marketing Technology & Operations at embecta since April 2022, Rida also holds the role of Omnichannel Ecosystem Manager for EMEA. Previously, Rida worked at BD from September 2003 to January 2023, where responsibilities included Business Development Manager for the Maghreb region, Marketing and Communication Project Leader for Europe, and CRM Project Manager. Rida’s educational background includes a Master’s degree in E-business and New Technologies from OMNES Education, a Graduate Certificate in Sales and Marketing from ICD Paris, and a University Diploma of Technology in Marketing Techniques from IUT Saint-Denis.
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