Rob DuRoss currently serves as a Delivery Lead at Embel Assist, Inc. since September 2023. Prior to this role, Rob held multiple positions at General Motors, including Marketing Technology Platform Manager, where responsibilities included overseeing data ETL processes and implementing the Marketing Tech Stack using Adobe Experience Cloud. Rob has also worked as a Digital Performance Practice Manager at Lochbridge, focusing on load-time performance across digital platforms, and as a Web & Mobile Performance Manager and Mobile B2C Technologist at General Motors, managing performance for consumer-facing digital properties. Earlier experience includes roles as a Mobile Consultant at Compuware, Program Manager at ADP and Chrysler Financial, and Project Manager at Workscape. Rob began their career as a Financial Analyst at Haden and obtained a degree from Oakland University.
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