Embel Assist
Rob DuRoss currently serves as a Delivery Lead at Embel Assist, Inc. since September 2023. Prior to this role, Rob held multiple positions at General Motors, including Marketing Technology Platform Manager, where responsibilities included overseeing data ETL processes and implementing the Marketing Tech Stack using Adobe Experience Cloud. Rob has also worked as a Digital Performance Practice Manager at Lochbridge, focusing on load-time performance across digital platforms, and as a Web & Mobile Performance Manager and Mobile B2C Technologist at General Motors, managing performance for consumer-facing digital properties. Earlier experience includes roles as a Mobile Consultant at Compuware, Program Manager at ADP and Chrysler Financial, and Project Manager at Workscape. Rob began their career as a Financial Analyst at Haden and obtained a degree from Oakland University.
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Embel Assist
Embel Assist was established in 2000 and is a privately-held professional services organization headquartered in Minneapolis/St. Paul, MN. Since our inception, we have been deeply rooted within the healthcare industry working with care delivery organizations, health plans, life sciences, pharmaceutical and pharmacy benefit services provider to define and implement personalized patient and member engagement strategies. Our services model and approach is use case centric, our solution deployment methodology is value-driven, and our results are proven. Our goal is to become a trusted advisor for our clients and lead them on a journey to deliver the next evolution of healthcare engagement and experience. #CustomerEngagement #DataAnalytics #MarketingTech #BusinessGrowth #EmbelAssist #healthcareengagment #healthcare