Igor Selitsky is an experienced professional in marketing analytics and data science, currently serving as Head of Marketing and Commerce Analytics at EMCD since October 2025. Previously, Igor held the position of Lead Data Scientist at SegmentStream, focusing on B2B SaaS MarTech solutions for revenue maximization through AI-powered analytics. Prior roles include Head of Paid Channels Analytics and Marketing Analytics Lead at Yandex, where Igor contributed to major projects such as Yandex Market and Yandex Classifieds. Additional experience includes leadership in marketing analytics at OZON.ru, Lamoda Group, GRAPE Advertising Agency, Openstat, and SpyLOG. Igor holds a Master of Science in Applied Mathematics from the Higher School of Economics and a Master of Engineering in Software Development from Bauman Moscow State Technical University.
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