Marcos Bedendo

Marcos Bedendo (PhD) is a seasoned marketing and branding expert with extensive experience in consultancy and academia. Currently, Marcos serves as a Partner & Consultant at Brandwagon Consultoria de Marca e Inovação, contributing to strategic development for high-profile clients such as ItauBBA and Delta Air Lines. Additionally, Marcos writes for EXAME.com, focusing on branding and consumer behavior. As an educator, Marcos holds positions at various institutions, including Insper, FDC, FIA, ESPM, PUC-SP, and Ibmec, teaching courses in branding, consumer behavior, and marketing strategies. Marcos earned a PhD in Marketing from the University of São Paulo and possesses a master's degree from FGV and a bachelor's degree in Advertising from ESPM.