Emerald Create is a boutique story-led creative agency founded in 2016, specialising in the creation and guardianship of brand worlds for kids and family IP. As we skip into our 11th year, we continue to champion imagination-led storytelling, creativity, and positive narratives that inspire the next generation.

We bring imagination to life through creative direction, brand world development, character ecosystems, pitch decks and style guides, alongside graphic design and bespoke marketing solutions that inspire, educate, and entertain. At Emerald, inclusivity and cultural awareness are woven into every project we undertake.

Our signature framework √𝐄𝐂⁺∞ 𝐄𝐮𝐫𝐞𝐤𝐚𝐒𝐞𝐧𝐬𝐞𝐬™ integrates sensory-rich experiences into storytelling, allowing young audiences to connect deeply with the stories and characters they love, engaging not just their eyes but all their senses. From sight to sound, taste to touch, we create immersive, meaningful experiences that resonate with children and families long after the story ends.

We are proud to collaborate with global leaders across kids and family entertainment, including:
🍃 The Jim Henson Company
🍃 Moonbug Entertainment
🍃 Scholastic Entertainment
🍃 Fred Rogers Productions
🍃 CKN Toys
Alongside visionary studios, creators, and brands worldwide.

From preschool series and publishing to feature animation, licensing, and global consumer products, we partner with creators who believe in the power of meaningful storytelling. Whether refining a beloved heritage IP or shaping an entirely new brand world, our mission remains the same: to protect the magic of childhood while preparing stories for the future.

At Emerald, imagination always comes before imitation.

📩 Connect with us at hello@emeraldcreate.com

𝐎𝐮𝐫 𝐅𝐨𝐜𝐮𝐬:
Kids & Family IP development | Story worldbuilding | Brand DNA | Character ecosystems | Licensing-ready brand systems | Pitch strategy | Cultural storytelling | Global franchise development

Emerald Create

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Emerald Create

Org chart

Teams

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