Josh Reddin

Josh Reddin became Emerald’s Executive Vice President of Elastic Suite in January 2021 following the company’s acquisition of PlumRiver Technologies. As founder and creator of Elastic’s industry-leading B2B e-commerce platform, he previously served as CEO of PlumRiver.

With a career in technology, advertising, and marketing spanning more than 20 years, Josh has worked directly with numerous global brands while developing world-class wholesale merchandising solutions. Due to his vision and innovative leadership, manufacturers and retailers are overwhelmingly migrating to Elastic Suite as the industry standard in B2B e-commerce technology. Prior to his career with Elastic, Josh served as a managing partner with Bukwild, a California-based design, and technology firm.

Josh holds a bachelor’s degree from California State University, Sacramento.