Andrea Ferrando Fletcher

Andrea Ferrando Fletcher is an accomplished International Sales Director at Emerald since January 2023, with extensive experience in business development and sales within the security technology sector. Previously, as Industry Vice President and Show Director at Reed Exhibitions US, Andrea significantly expanded operations in Mexico and Latin America, increasing participation by over 70% and fostering crucial relationships across the industry. Andrea co-founded Expo Seguridad México, scaling the event from 50 to over 500 exhibitors, and served as Executive Director for the Asociación Latinoamericana de Seguridad, growing membership and enhancing the brand's visibility throughout the region. Early career roles included Marketing Manager at ADEMCO SECURITY GROUP and customer support at Pelco, contributing to a comprehensive knowledge of market dynamics in Latin America. Andrea holds a Bachelor of Business Administration degree in Marketing from Commonwealth University-Mansfield.