Marlene Herrera

Marlene Herrera has over 20 years of experience in the marketing, communications, and multimedia industries. Marlene began their career in 1997 as a Publicity Clerk at WPBT Channel 2. In 2000, they became a Community Director at the March of Dimes, where they were responsible for managing budgets, planning and coordinating fundraising events, and organizing community outreach. From 2003-2006, Marlene held positions at CooperDDB as a Sr. Account Executive, The Taubman Company as a Marketing Specialist, and Norwegian Cruise Line as an Assistant Marketing Manager of Marketing Services. In 2010, they joined jetsetMar Creative as a Digital Marketing Consultant and Photographer, where they provided overall strategy consulting, content strategy, and creative production for marketing asset needs. In 2015, they became the Social Media Director at Miami Dade College, where they developed and oversaw the execution of organic and paid social media. In 2018, they took on an Adjunct Professor of Marketing position at Florida International University. In 2021, they joined 305 Pink Pack as a Member Board of Directors. Most recently, Marlene was appointed as the Director of Multimedia and Content at eMerge Americas in 2022.

Marlene Herrera has a comprehensive education history. In 2017, they obtained a Master of Science (M.S.) in Marketing from Florida International University. From 1997 to 1999, they earned a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from the same university. Prior to that, they obtained an Associate of Arts (A.A.) in Graphic Design from Miami Dade College between 1994 and 1997. Additionally, Herrera has obtained various certifications, including Hootsuite Platform Certification, Social Marketing Certification, Content Marketing: Social Media, Learn Social Media Monitoring, Social Media, Sales Skills Fundamentals - FIU Global Sales Program, Content Marketing, Google AdWords Fundamentals, Google Analytics, Google Search Advertising, and Hootsuite Platform Certification.