Roger Gold

Roger Gold is the Vice President of Worldwide Sales at Emergency Dental Service. Roger has over twenty years of experience in the sales and marketing industry. Prior to their current position, they served as the Chief Marketing Officer/Chief Sales Officer at Medulla, LLC from July 2014 to October 2017. In this role, they were responsible for maintaining Medulla’s sales objectives and business strategies, after acquiring Chiro One Wellness Centers. This included participating in corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting. Roger also designed a referral system that stimulated sales growth and conducted sales and customer service training.

Under Gold’s leadership, the Marketing team at Medulla successfully created over 12,000 events annually which attracted over 35,000 new patients to 41 locations throughout the Chicagoland area. In addition, they identified the need to automate systems and processes and researched, purchased, and customized a CRM system which eliminated paper and manual processes. As a result, productivity increased by 178%. Other notable accomplishments during their time at Medulla include successfully approaching and negotiating national contracts with XSport Fitness and LA Fitness, creating a successful internal Call Center and inside Sales Support Team, and developing and instituting an internal referral system which drove increased growth.

Roger Gold holds certifications from Gary Chapman and Paul White in The Five Languages Of Appreciation In The Workplace and from DDI in DDI Certified Trainer. Roger also holds certification in Situational Leadership 1 & 2.

Roger Gold reports to Eric Lavette, CEO & Founder. Roger Gold works with and Matt Stark - Director of Business Development.